Most business owners will declare that their people are the most valuable assets to their business. A dynamic and motivated workforce will certainly elevate the success of a business. So surely emphasis should be placed on securing the very best talent for your business by conducting the most effective and engaging interviews possible.

It is something that many employers take for granted they can do well. However, looking back at your own career, there is a good chance that at some point, you yourself may have received a poor interview. Remember how that felt? It can be a very unnerving experience, especially for those candidates who are less experienced. Did you leave the interview with a real desire to work for that business? Most likely not.

Interviews are a great opportunity for you to promote your business in the most positive way possible. There is huge value you can gain by making sure that the manner and style of the interview is an encouraging and helpful experience for the candidate. Ultimately, there will only be one winner for your role, but that doesn’t mean you can’t manage the expectations of all the candidates you meet and leave them with a great impression of you, your company and a real desire to work with you.

Very few employers conducting interviews have actually received any form of formal interview training. So how do you know what to look for from the candidates you meet?

At SimkissGuy, we believe that an interview should be an enjoyable experience for all, so over the next couple of weeks we will be sharing our thoughts as to how to make the most of every interview.